Brilo AI can run drip campaigns for 90-day aged leads by scheduling automated outbound call and SMS touchpoints, applying lead filters and score-based routing, and syncing outcomes back to your CRM so sales teams only receive qualified callbacks. Brilo AI’s drip campaigns for 90-day aged leads use configurable call sequencing, cadence rules, and content templates so messages remain compliant and contextual for each lead. You can configure pause or stop conditions, escalation rules, and human handoff triggers to protect customer experience and compliance. Implementation requires access to your CRM records, a webhook endpoint for event sync, and a defined cadence.

Can Brilo run follow-ups for leads aged three months? — Yes. Brilo AI can target leads by age and run scheduled call/SMS touchpoints with configurable cadence and stop rules.

How do I re-engage 90-day old leads with Brilo? — Use Brilo AI’s drip campaign configuration to set filters for lead age, then define call scripts, sequencing, and CRM sync to log outcomes.

Will Brilo stop contacting leads who opt out? — Yes. Brilo AI supports opt-out conditions and pause rules so drip campaigns automatically honor suppression lists and CRM unsubscribe flags.

Buyers ask about 90-day drip campaigns because aged leads represent a large, often under-worked opportunity pool: contacts that were previously interested but did not convert. Enterprises in healthcare and financial services need reliable, auditable re-engagement that respects consent and regulatory constraints while avoiding wasted agent time. Decision makers want predictable cadence, visibility into outcomes, and simple routing to live agents when a lead becomes promising.

Brilo AI locates leads that match your aged-lead filter (for example, created 90 days earlier) and places them into a drip campaign workflow. The workflow can include outbound call attempts, voicemail drop, and SMS follow-ups, executed in a defined sequence (call sequencing) with time-based delays (cadence). Outcomes from each touchpoint—answered, no answer, busy, opt-out, intent to schedule—are written back to your CRM so the campaign adapts over time.

In Brilo AI, a drip campaign is an automated sequence of calls and messages that re-engages a filtered set of leads on a defined cadence.

In Brilo AI, an aged lead is a contact record whose most recent interaction or creation date meets the age criteria you set (for example, 90 days old).

In Brilo AI, call sequencing is the ordered set of touchpoints (outbound call → voicemail → SMS) and retry rules applied to each lead.

Brilo AI enforces campaign guardrails to reduce customer friction and compliance risk. Typical boundaries include daily and weekly contact limits, suppression lists or CRM unsubscribe flags, and opt-out handling that immediately pauses or removes a contact from active drips. Brilo AI will not continue automated outreach after a configured escalation (for example, confirmed request for human contact) and can be set to stop on low lead score or repeated no-answers.

In Brilo AI, an escalation condition is a trigger (like “lead says ‘speak to a person’” or “lead intent detected”) that pauses automation and routes the lead to a human agent.

Brilo AI will not perform activities outside configured consent and suppression rules; you must supply and maintain the suppression lists and opt-out signals in your CRM.

When a drip campaign detects a handoff trigger (verbal request, high lead score, or positive intent), Brilo AI can pause the campaign for that lead, place a warm transfer to a live agent (human handoff), or create a priority task in your CRM for inside sales. Handoff logic is configurable: choose immediate transfer for high-intent responses, scheduled callback assignment for warm leads, or escalation to a supervisor when required. All transfers and handoffs are logged with transcripts and outcome codes to maintain operational visibility.

Brilo AI’s 90-day drip campaigns aim to increase re-engagement, reduce manual outbound effort, and surface higher-value leads for human follow-up. Operational benefits include more consistent outreach cadence, fewer missed re-engagement opportunities, and clearer audit trails of contact attempts. These outcomes support better pipeline hygiene and allow licensed staff (in healthcare, insurance, or banking) to focus on high-intent conversations.

How does Brilo AI decide which 90-day leads to call first?

You control selection via filters and lead scoring in your CRM. Brilo AI can prioritize by score, product interest, or any CRM field you expose to the campaign.

Can I stop the drip when a lead opts out during a call?

Yes. Brilo AI respects opt-out phrases and CRM unsubscribe flags. When configured, the system immediately removes the lead from active drips and logs the opt-out event.

Will Brilo AI record or transcribe calls during a drip?

Brilo AI can capture call outcomes and transcripts when enabled; those records are written back to your CRM for audits and follow-up. (Enable recording only where lawful and consistent with your compliance policy.)

Can I run different cadences for healthcare vs. financial leads?

Yes. Brilo AI lets you create multiple drip templates and apply them by lead type, product, or regulatory domain so messaging and cadence stay appropriate.

How do I measure drip campaign performance?

Track basic KPIs such as contact rate, conversion rate to live handoffs, and CRM outcome codes. Brilo AI writes structured outcomes to your CRM for downstream reporting.